Job description
BruntWork invites a results-driven Shopify E-Commerce Marketing Specialist with a strong focus on search engine optimization and AI-driven optimization to join our growing pet brand family. This remote, work-from-home role offers flexible hours and immediate opportunities for the right candidate. You will collaborate with a lean marketing squad to drive organic growth, improve search visibility, and boost online sales across our Shopify store. If you enjoy experimentation, data-driven decision making, and scaling a brand with a customer-first mindset, this role is for you.
As the SEO and AI-focused specialist, you will design and implement comprehensive SEO strategies tailored to Shopify, including keyword research, on-page optimization, technical SEO, schema markup, and content planning. You will optimize product pages, collections, metadata, images, and internal linking to maximize rankings and conversions. By leveraging AI-powered tools, you will accelerate content creation, testing, and optimization workflows while maintaining high-quality standards.
Part of your mission is to translate data into actionable insights. You will monitor performance using Google Analytics, Search Console, and other analytics platforms, prepare clear reports, and adjust tactics to seize opportunities and mitigate risks. You will plan and execute SEO-driven campaigns aligned with new product launches, promotions, and seasonal events, collaborating closely with content creators, designers, and developers to ensure fast, mobile-friendly experiences that resonate with our audience. This role is ideal for a self-motivated professional who thrives in a remote setting and enjoys shaping the growth trajectory of a pet brand with measurable results.
Join BruntWork to grow your career in a supportive, flexible environment that values initiative, experimentation, and continuous improvement. If you are ready to own organic growth for a thriving Shopify store and contribute to a culture of collaboration and data-informed decisions, apply now.
Responsibility
- Develop and execute comprehensive SEO strategies for Shopify stores, including keyword research, on-page optimization, technical SEO, and content planning.
- Manage and optimize Shopify product pages, collections, metadata, images, and schema markup to improve rankings and conversions.
- Create AI-assisted content and optimization workflows to scale publishing and testing cycles without sacrificing quality.
- Analyze performance data using Google Analytics, Search Console, and other SEO tools; provide actionable recommendations and reporting.
- Plan and run targeted SEO-driven campaigns and promotions aligned with product launches and seasonal events.
- Collaborate with content creators, designers, and developers to ensure a fast, mobile-friendly, and accessible user experience.
- Monitor competitor activity and industry trends to identify opportunities and risks, adjusting strategies accordingly.
- Maintain documentation of processes, experiments, and outcomes to support continuous improvement.
Qualification
- Proven experience in Shopify marketing with a strong track record of improving organic search performance and revenue.
- Expertise in SEO, including technical SEO, keyword research, content optimization, and link-building basics.
- Familiarity with AI-powered tools and workflows that enhance content creation, testing, and optimization.
- Data-driven mindset with the ability to analyze metrics, derive insights, and communicate results clearly.
- Experience working in e-commerce, preferably in pet or lifestyle brands, with an understanding of conversion rate optimization.
- Strong collaboration skills and the ability to work independently in a remote setup with flexible hours.
- Excellent written and verbal communication, with attention to brand voice and customer experience.
- Proficiency in marketing platforms and analytics tools such as Google Analytics, Google Search Console, and Shopify analytics.