Job description
Lumina Creative Group is seeking a results-driven Advertising Campaign Manager to join our NYC team. You will architect and optimize cross-channel campaigns that drive measurable demand for brands across technology, consumer, and e-commerce sectors.
Location: New York, NY (hybrid) | Full-time
As a strategic partner to creative, media, and data teams, you will translate business goals into scalable programmatic and direct-response campaigns that deliver sustainable growth.
Responsibility
- Develop and execute end-to-end ad campaigns across digital platforms including Google Ads, Meta, LinkedIn, and programmatic networks.
- Translate business goals into measurable KPIs and monitor ROI to drive continuous optimization.
- Manage media budgets, pacing, and vendor negotiations to maximize efficiency and impact.
- Collaborate with creatives, analytics, and product teams to optimize assets and targeting strategies.
- Analyze campaign performance, generate actionable insights, and present weekly dashboards to stakeholders.
- Lead A/B tests, experiments, and conversion rate optimization initiatives.
- Ensure brand safety, compliance, and governance across all campaigns.
Qualification
- Bachelor's degree in Marketing, Advertising, Economics, or a related field.
- 4+ years of hands-on digital advertising and campaign management experience.
- Proficiency with Google Ads, Meta Ads, LinkedIn Campaign Manager, and programmatic DSPs.
- Strong analytics skills with Excel/Sheets; experience with Tableau or Power BI is a plus.
- Proven track record of delivering ROI-positive campaigns and meeting aggressive targets.
- Excellent communication, project management, and cross-functional collaboration abilities.
- Knowledge of privacy regulations, data governance, and brand safety standards.