Job description
Premium opportunity in New York for an experienced advertising professional. LumenForge Media is seeking a Senior Advertising Campaign Manager to own cross-channel campaigns from concept to optimization. You’ll partner with creative, analytics, and client teams to deliver measurable growth for leading brands.
In this role, you’ll shape strategy, drive testing, manage budgets, and mentor a growing team. We offer a competitive salary, comprehensive benefits, and a path to leadership.
Responsibility
- Own end-to-end paid advertising campaigns across search, social, display, and programmatic channels, from brief to post-mortem.
- Define objectives, budgets, KPIs, and success metrics with clients and internal teams, then translate insights into action.
- Lead audience segmentation, creative testing, landing page optimization, and bid strategies to maximize ROAS.
- Collaborate with the creative and analytics teams to develop compelling assets and data-driven narratives.
- Manage media buying partners and trafficking; ensure timely reporting, flighting, and optimizations.
- Develop and present performance dashboards; provide executive updates and actionable recommendations.
- Mentor junior staff, share best practices, and contribute to new business pitches and RFP responses.
Qualification
- Bachelor's degree in Marketing, Advertising, Communications, or related field.
- 5+ years of hands-on digital advertising experience across multiple channels (Search, Social, Display, Programmatic).
- Proven track record of improving ROAS, CPA, and overall campaign efficiency in fast-paced environments.
- Strong analytics and data visualization skills; proficient with Google Ads, DV360, Meta Ads Manager, LinkedIn, Google Analytics 4, and attribution frameworks.
- Experience with A/B testing, multivariate testing, attribution modeling, and experimentation.
- Excellent communication, client management, and leadership abilities; comfortable leading cross-functional teams.
- Detail-oriented with strong organizational and time-management skills; ability to manage budgets and deadlines.