Job description
Join NovaPulse Media, a fast-growing advertising agency delivering award-winning campaigns for global brands. We seek an inventive Advertising Campaign Manager to orchestrate cross-channel initiatives that drive growth, engagement, and brand impact.
In this role, you will partner with creative, product, and analytics teams to plan, launch, and optimize high-performing campaigns across digital, social, TV, and out-of-home channels.
Responsibility
- Lead end-to-end development and execution of integrated advertising campaigns across digital, social, programmatic, TV, and out-of-home channels.
- Define audience strategies and media plans that align with business goals and budget constraints.
- Collaborate with creative teams to craft compelling narratives, assets, and A/B testing plans.
- Monitor performance in real time, optimize bids, targeting, and pacing to maximize ROAS.
- Manage relationships with partners and vendors, ensuring timely delivery and compliance with brand standards.
- Prepare clear, data-driven reporting for stakeholders and executive leadership.
- Mentor junior team members and lead cross-functional campaign reviews to extract learnings.
Qualification
- Bachelor's degree in Marketing, Communications, or a related field; 5+ years in advertising or media buying.
- Proven success managing multi-channel campaigns with measurable impact on revenue and brand lift.
- Strong analytical skills and experience with attribution, analytics platforms, and data storytelling.
- Hands-on experience with programmatic buying platforms, DSPs, and social ad managers.
- Excellent communication, collaboration, and project management capabilities.
- Ability to manage budgets, forecasts, and vendor contracts with precision.
- Proactive problem-solver who thrives in a fast-paced, matrixed environment.