Job description
NovaPulse Advertising is seeking a results-driven Advertising Specialist to join our fast-paced NYC team. This role blends strategic thinking, media planning, and creative collaboration to deliver integrated campaigns across digital, social, and traditional channels.
You will partner with account executives, creatives, and data analysts to craft compelling messaging, optimize budgets, and measure performance against clear KPIs. This is an opportunity to influence brand narratives for a diverse portfolio of clients.
We offer a collaborative culture, ongoing learning, and a path to leadership in a high-growth agency. If you have a passion for storytelling, data-driven decision making, and a can-do attitude, we want to meet you.
Responsibility
- Develop and execute data-informed advertising campaigns across digital and traditional channels.
- Manage media plans, budgets, and pacing to maximize reach and ROI.
- Collaborate with creative and analytics teams to craft messaging and optimization strategies.
- Monitor performance, conduct A/B tests, and provide actionable insights.
- Build client-ready reports with KPI dashboards and recommendations.
- Stay current on industry trends, platform changes, and regulatory constraints.
- Optimize campaigns for brand safety, frequency capping, and fraud prevention.
Qualification
- 3+ years in digital advertising or media buying.
- Strong knowledge of PPC, display, social, video, and programmatic platforms (Google Ads, DV360, Meta, LinkedIn, etc.).
- Proficiency in analytics tools (GA4, Looker Studio, Data Studio) and attribution modeling.
- Excellent analytical and problem-solving skills; data-driven decision making.
- Outstanding communication and project management abilities.
- Bachelor's degree in Marketing, Communications, or a related field.
- Ability to thrive in a fast-paced, client-facing agency environment.
- Familiarity with brand safety and regulatory standards.