Job description
Join our fast-growing advertising agency as an Advertising Strategist in New York, where you will shape brand narratives and drive performance for a diverse roster of clients.
We are seeking a data-driven storyteller who blends creative thinking with rigorous optimization. If you excel at translating insights into compelling campaigns, this is your next great career move.
What you will get is a collaborative environment, ongoing learning, and a path to leadership within a high-performance team.
Responsibility
- Lead the development of integrated advertising strategies across digital, social, video, and programmatic channels.
- Collaborate with creative and editorial teams to translate brand strategy into compelling campaigns.
- Analyze performance data, optimize budgets, and report results to stakeholders.
- Manage media plans and negotiate with vendors to maximize ROI.
- Develop precise campaign briefs, QA processes, and measurement frameworks.
- Experiment with new formats, audiences, and technologies to stay ahead of trends.
- Foster strong client relationships and present clear, actionable insights.
Qualification
- 4+ years of experience in advertising, digital marketing, or media planning.
- Proven track record delivering multi-channel campaigns with measurable impact.
- Strong analytical skills and proficiency with GA4, Google Ads, Meta Ads, and programmatic platforms.
- Excellent written and verbal communication and strategic thinking abilities.
- Experience with A/B testing, experimentation, and optimization.
- Ability to manage multiple projects, meet deadlines, and collaborate across teams.
- Bachelor's degree in Marketing, Communications, or related field.