Job description
Are you passionate about fashion and strategic marketing? Join our creative team as a Fashion Marketing & Product Lead in Jakarta Utara, Jakarta Raya. Immerse yourself in an innovative environment where your designs and marketing strategies directly drive the growth and success of our fashion brand. As the key link between creative ideation and market performance, you'll have the opportunity to shape the brand's narrative, oversee product launches, and develop marketing campaigns that captivate and convert. If you thrive in collaborative, fast-paced settings and have a keen sense for emerging fashion trends, this is your chance to elevate your career with us while making a lasting impact in the industry.
We're looking for a highly-motivated leader who is excited to transform creative concepts into measurable results, blending hands-on product management with marketing vision to elevate our brand's presence. Take the next step in your career and be at the forefront of Jakarta's vibrant fashion scene!
Responsibility
- Develop and execute comprehensive marketing strategies for product launches and brand initiatives.
- Lead the planning and implementation of creative marketing campaigns across digital and offline channels.
- Collaborate with design and production teams to align product development with market trends and consumer insights.
- Manage the end-to-end product lifecycle, from concept to market launch and ongoing optimization.
- Monitor market and competitor trends to identify new opportunities for growth and differentiation.
- Oversee social media, content creation, and influencer partnerships to maximize brand presence and engagement.
- Analyze marketing performance metrics and adjust strategies for maximum ROI.
- Provide thought leadership, mentoring junior team members, and contributing to overall business growth.
Qualification
- Bachelor’s degree in Marketing, Business, Fashion Design, or a related field.
- Minimum 3 years of experience in fashion marketing, product management, or related roles.
- Strong understanding of contemporary fashion trends and consumer behavior.
- Demonstrable experience in planning and executing marketing campaigns.
- Excellent project management, organizational, and leadership skills.
- Proficiency in social media platforms and digital marketing tools.
- Creative mindset with exceptional communication and presentation abilities.
- Fluency in English and Bahasa Indonesia preferred.