Job description
Join PeakPulse Fitness, a fast-growing wellness brand dedicated to empowering people to live healthier, more active lives. We're seeking a data-driven, creative Fitness Content & Community Manager to lead our content strategy, nurture our online community, and amplify our impact across platforms.
In this role, you will collaborate with nutrition, coaching, and creative teams to create engaging content ranging from training tips and video tutorials to member stories and live events. The ideal candidate blends fitness expertise with storytelling, grows community engagement, and uses analytics to optimize content performance.
Responsibility
- Develop and execute a comprehensive fitness content strategy across blog, video, social, and email to grow brand awareness and member engagement.
- Create high-quality, SEO-optimized content including workouts, tutorials, nutrition guidelines, and member success stories.
- Lead the planning and execution of live events, challenges, webinars, and community meetups to foster connection.
- Manage a cross-functional content calendar, coordinating with coaches, designers, and influencers to ensure timely delivery.
- Monitor performance metrics, analyze data, and optimize content to maximize reach, engagement, and conversion.
- Build and nurture a vibrant online community by responding to questions, moderating discussions, and promoting a positive brand voice.
- Oversee collaboration with video production teams, ensuring high production value and accessibility (captions, alt text).
Qualification
- Bachelor's degree in Marketing, Communications, Exercise Science, or a related field.
- 3+ years of experience in fitness content, community management, or digital marketing.
- Demonstrated ability to create engaging, accessible fitness content for diverse audiences.
- Proficiency with SEO best practices, social media analytics, and content management systems (CMS).
- Strong written and verbal communication, storytelling, and project management skills.
- Passion for fitness, wellness, and helping people achieve their goals; empathy and community-first mindset.
- Experience with video production basics and editing tools is a plus.