Job description
BlueHorizon Real Estate Group is seeking a results-driven Real Estate Marketing & Listings Specialist to amplify property visibility and client acquisition in the Austin market. This role blends creative storytelling with data-driven strategy to maximize exposure for each listing while nurturing leads through the funnel.
In this position, you will partner with agents to craft compelling property narratives, optimize listings, and execute multi-channel campaigns that drive growth for both residential and luxury segments. The ideal candidate thrives in a fast-paced, client-focused environment and brings a modern, premium approach to real estate marketing.
Responsibility
- Develop and execute data-informed marketing campaigns to attract qualified buyer and seller leads for both residential and luxury properties.
- Optimize property listings across MLS, IDX, property portals, and company website with compelling descriptions, photography, floor plans, and virtual tours.
- Lead SEO and content strategy to improve organic visibility for target neighborhoods and property types in Austin.
- Manage paid advertising campaigns, monitor budgets, and report on ROAS and KPI performance.
- Coordinate with agents to create client-ready marketing materials, staging guidance, and professional photography/videography briefs.
- Monitor analytics, generate regular performance reports, and adjust tactics based on data insights.
- Collaborate with sales and operations to ensure consistent brand messaging and lead nurturing through the CRM.
- Stay current on real estate market trends and regulatory changes to inform strategy and content.
Qualification
- Bachelor’s degree in Marketing, Business, Real Estate, or a related field; equivalent work experience considered.
- 3+ years of real estate marketing, digital marketing, or SEO/SEM experience.
- Strong understanding of MLS listings, property portals, and listing optimization best practices.
- Proficiency with web analytics tools (Google Analytics/GA4) and SEO tooling; ability to translate data into action.
- Experience with CRM platforms (HubSpot, Salesforce, or similar) and marketing automation.
- Excellent copywriting, storytelling, and editing skills with a keen eye for attention to detail.
- Project management and cross-functional collaboration skills; ability to manage multiple campaigns simultaneously.
- Photography or videography basics; comfort coordinating with photographers and virtual tour providers.