Job description
Join Summit Realty Partners as a Real Estate Marketing Manager in New York City. You will lead multi-channel marketing initiatives to promote luxury residential and commercial properties, drive lead generation, and elevate brand positioning in a competitive market. This is a premium opportunity for a strategic marketer who thrives in fast-paced real estate environments.
As a core member of the marketing and sales teams, you will partner with brokers, developers, and listing agents to craft compelling campaigns, optimize our digital presence, and analyze performance to maximize ROI. You will influence content, creative direction, and vendor partnerships to deliver measurable results.
Responsibility
- Develop and execute integrated marketing campaigns for property listings and development projects across digital, social, email, print, and events.
- Manage content strategy including property pages, blog posts, video walkthroughs, virtual tours, and property brochures.
- Lead photography, staging coordination, 3D tours, and collaboration with external vendors.
- Analyze market and campaign data, track KPIs, and prepare monthly ROI reports for leadership.
- Collaborate with brokers and sales team to optimize lead generation, qualification, and conversion processes.
- Plan, monitor, and optimize marketing budgets; negotiate with agencies and vendors to maximize value.
- Coordinate on-site marketing materials for open houses, broker events, and client tours; ensure consistent branding.
Qualification
- 5+ years of real estate marketing, sales support, or business development in a fast-paced market.
- Bachelor's degree in Marketing, Real Estate, Communications, or related field.
- Proven track record managing multi-channel campaigns that drive inquiries and closed deals.
- Proficiency with CRM and marketing automation platforms (e.g., HubSpot, Salesforce) and analytics tools (Google Analytics, Looker, Tableau).
- Strong project management, organizational, and communication skills; ability to manage multiple listings and deadlines.
- Knowledge of NYC real estate market, pricing trends, listing platforms (StreetEasy, Zillow, Realtor.com) and compliance standards.
- Creative copywriting and visual storytelling; experience coordinating with designers and videographers.
- Ability to travel occasionally for open houses and client events (within NYC metro or occasional trips).