Job description
Join Ardent Realty Partners as a Real Estate Marketing Manager and lead premium campaigns in New York City's distinguished market. This is a high-visibility, full-time role designed for a data-driven marketer who blends creative storytelling with rigorous analytics to drive inquiries, tours, and property closings.
You will partner with sales, listing agents, and design teams to elevate property narratives across digital and offline channels for a growing portfolio of luxury and core properties in Manhattan and surrounding boroughs. The ideal candidate is persuasive, metrics-focused, and thrives in a fast-paced environment where collaboration and ownership are valued.
Responsibility
- Develop and execute comprehensive real estate marketing campaigns across digital, social, email, search, and offline channels to maximize property visibility and lead generation.
- Craft compelling property listings, brochures, video scripts, virtual tours, and premium multimedia assets that convert.
- Optimize MLS entries and listing portals; manage on-page SEO for the company site and landing pages; implement targeted paid media strategies.
- Analyze market trends, audience insights, and campaign performance using GA4, CRM data, and MLS data; prepare actionable reports for leadership.
- Collaborate with sales, brokers, and design teams to ensure consistent branding, messaging, and asset delivery on deadline.
- Manage marketing budget, vendor relationships, and project timelines; evaluate tools and platforms for efficiency and impact.
- Lead innovative property experiences (virtual tours, 3D walkthroughs, and live open houses) to engage buyers and investors.
Qualification
- Bachelor's degree in Marketing, Real Estate, Communications, or a related field.
- 3-5 years of real estate marketing or agency experience in a major market such as New York City.
- Strong knowledge of MLS platforms, real estate portals (Zillow, Realtor.com), SEO/SEM, and paid social ads.
- Proficiency with CRM systems (Salesforce, HubSpot) and analytics tools (GA4, Data Studio/Tableau).
- Excellent copywriting, storytelling, and communication skills; ability to craft high-conversion content.
- Experience with photography, video, and basic design tools (Adobe Creative Suite) is a plus.
- Strong project management, collaboration, and deadline-driven execution.