Job description
PrimeStone Realty is seeking a Real Estate Marketing Manager to join our growth-focused team in Austin, TX. This role blends strategic marketing leadership with hands-on execution to drive listing exposure, lead generation, and brand visibility across digital channels.
You will collaborate with the sales, content, and design teams to craft compelling campaigns for residential and commercial properties, build lasting partnerships, and optimize performance through data-driven decision making.
We offer a competitive compensation package, comprehensive benefits, and a fast-paced, collaborative culture designed for top performers who want to shape the Austin real estate market.
Responsibility
- Develop and execute integrated marketing campaigns to drive property inquiries and brand awareness.
- Manage digital channels including SEO, SEM, content marketing, social media, email, and paid media.
- Collaborate with listing agents to create compelling property pages, virtual tours, video walkthroughs, and high-conversion collateral.
- Build and nurture partnerships with developers, lenders, brokers, and local businesses to expand the pipeline.
- Analyze performance metrics, optimize campaigns for ROI, and provide regular reporting to leadership.
- Oversee events, open houses, and community outreach to generate qualified leads and strengthen market presence.
- Lead cross-functional projects, ensuring timely delivery and adherence to brand standards.
Qualification
- Bachelor’s degree in Marketing, Real Estate, Business, or a related field.
- 5+ years of real estate marketing, growth marketing, or related experience.
- Proven track record in lead generation, CRM stewardship (HubSpot, Salesforce), and pipeline conversion.
- Strong expertise in SEO, SEM, content strategy, and social media advertising.
- Exceptional copywriting, storytelling, and visual communication skills.
- Data-driven mindset with proficiency in analytics tools (GA4, dashboards) and A/B testing.
- Excellent collaboration and project management abilities with cross-functional teams.