Job description
Join Luxe Realty Group, a premium real estate firm specializing in luxury properties across New York City. We are seeking a results-driven Real Estate Marketing Specialist to craft compelling listings, drive high-quality leads, and accelerate closings.
In this role, you will collaborate with agents, photographers, and curators to showcase properties through multi-channel campaigns, optimize listings for search visibility, and nurture buyer and seller relationships to convert inquiries into signed contracts.
What you bring is a strategic mindset, a passion for real estate, and a track record of driving measurable results in a fast-paced market.
Responsibility
- Develop and execute multi-channel marketing campaigns for luxury listings (digital ads, social media, email, and property portals).
- Write compelling property descriptions and optimized listing content for MLS, websites, and brochures.
- Lead generation and lead-nurturing through CRM, ensuring timely follow-up and conversion.
- Coordinate photography, virtual tours, floor plans, and staging with vendors to maximize listing appeal.
- Analyze marketing performance, track KPIs, and adjust strategies to improve traffic and inquiries.
- Collaborate with agents to price properties competitively and create persuasive listing presentations.
- Manage and optimize the company's property listings across MLS, Zillow, StreetEasy, and other platforms.
- Stay ahead of market trends and regulatory requirements to ensure compliant campaigns.
Qualification
- Bachelor’s degree in Marketing, Real Estate, or related field; or equivalent experience.
- 2-4 years of experience in real estate marketing, digital marketing, or sales support.
- Proficiency with CRM systems (e.g., Salesforce, HubSpot) and MLS listing management.
- Strong copywriting and storytelling skills with a keen eye for visual aesthetics.
- Data-driven mindset with ability to analyze campaigns and optimize ROI.
- Excellent project management and cross-functional collaboration skills.
- Knowledge of NYC luxury real estate market; network with photographers, staging partners, and brokers.
- Proficiency in HTML/CSS basics and web analytics tools (Google Analytics, etc.) is a plus.