Job description
NovaReal Properties, a premier real estate firm based in New York, is seeking a results-driven Real Estate Marketing Specialist to join our dynamic team.
In this role, you will blend real estate expertise with modern marketing tactics to attract buyers, sellers, and tenants across luxury residential and commercial properties.
As a key driver of brand visibility and lead generation, you will collaborate with agents, designers, and analysts to create compelling campaigns that deliver measurable results.
Responsibility
- Develop and execute integrated outbound and inbound marketing campaigns for residential and commercial listings in the New York market.
- Create compelling listing content, virtual tours, and property microsites to generate qualified leads.
- Manage paid search, social media, email marketing, and SEO to maximize visibility and inquiries.
- Collaborate with agents to analyze market data and craft positioning strategies for key properties.
- Build and maintain CRM workflows, lead scoring, and customer journeys to optimize conversions.
- Monitor campaign performance with dashboards and reports; continuously optimize ROI and efficiency.
- Coordinate with creative teams for high-quality visuals, branding, and property storytelling.
- Plan and host virtual or in-person events, open houses, and neighborhood tastings to drive engagement.
Qualification
- Bachelor's degree in Marketing, Real Estate, Business, or a related field.
- 3+ years of real estate marketing, digital marketing, or related experience.
- Proficiency with CRM platforms (e.g., Salesforce, HubSpot) and analytics tools (Google Analytics).
- Strong copywriting, storytelling, and content creation skills.
- Data-driven mindset with the ability to interpret market trends and optimize campaigns.
- Excellent communication, project management, and cross-functional collaboration skills.
- Solid knowledge of the New York real estate market and regulatory considerations.
- Ability to manage multiple deadlines in a fast-paced environment; some weekend availability may be required.