Job description
Join Lumen Real Estate Group as a Real Estate Marketing Specialist, where you will shape the online presence of high-demand properties and drive client acquisition in a dynamic Austin market.
We seek a data driven storyteller who can translate market insights into compelling listing pages, targeted campaigns, and engaging content across channels. This full time role blends marketing strategy with hands on execution to accelerate growth for buyers and sellers alike.
What you will do includes partnering with agents to optimize property listings, manage digital advertising, and nurture leads through the funnel to conversion.
Responsibility
- Develop and execute comprehensive real estate marketing campaigns across web, social, and search to generate high quality leads.
- Optimize property listings with strong copy, photography, floor plans, and virtual tour integration.
- Plan and manage paid media (Google Ads, Facebook/Instagram) with budget tracking and ROAS optimization.
- Coordinate content calendar, blog posts, market reports, and email marketing to nurture prospects.
- Collaborate with agents to create compelling listing presentations and client-facing materials.
- Analyze performance metrics and provide weekly reporting with actionable insights.
- Maintain CRM hygiene, segment audiences, and automate lead follow ups.
Qualification
- Bachelor degree in Marketing, Business, Real Estate, or related field
- 2-4 years of real estate marketing or sales experience
- Proven track record with digital advertising, SEM, SEO, and social media campaigns
- Strong copywriting and content creation skills with attention to compliance and fair housing
- Experience with CRM platforms, lead scoring, and marketing automation
- Analytical mindset with proficiency in data analysis and reporting
- Excellent communication, project management, and collaboration skills
- Ability to thrive in a fast paced real estate market and manage multiple campaigns