Job description
We are seeking a results-driven Real Estate Marketing Specialist to join Summit Realty Group in Seattle. This role blends strategy with execution to attract qualified buyers and sellers, optimize property listings, and drive growth for our portfolio of premium properties. As a key member of our marketing team, you will craft compelling campaigns, leverage data analytics, and partner with our agents to accelerate deal flow. This role is ideal for a growth-minded marketer with a passion for real estate and a track record of delivering measurable results.
Responsibility
- Develop and execute integrated marketing campaigns across channels (web, social, email, paid media) to generate high-quality leads and accelerate property sales.
- Optimize property listings across MLS, website, portals, and social platforms to maximize visibility and inquiries.
- Manage content calendar, produce property-focused content, virtual tours, and video assets that tell compelling seller/buyer stories.
- Collaborate with agents to create and promote open houses, events, and exclusive previews that convert prospects into clients.
- Monitor performance using analytics tools; translate data into actionable optimizations and ROI reporting.
- Leverage CRM to nurture leads, automate follow-ups, and build long-term client relationships.
- Plan and manage digital advertising budgets; optimize campaigns for cost per lead and conversion rates.
- Stay ahead of market trends and competitive landscape to refine messaging and positioning.
Qualification
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- 3+ years of real estate marketing or digital marketing experience with a proven track record in lead generation and listings optimization.
- Strong understanding of MLS, real estate portals, SEO, SEM, and social media advertising.
- Proficiency with marketing automation, CRM systems, Google Analytics, and data-driven decision making.
- Excellent written and verbal communication; ability to craft persuasive listing descriptions and client communications.
- Creative mindset with ability to produce compelling content (video, photos, copy).
- Strong project management skills and ability to manage multiple campaigns and deadlines.
- Passion for real estate and commitment to delivering high-quality client experiences.