Job description
Lumina Ads Agency is seeking a Senior Advertising Campaign Manager to lead high-impact campaigns for our top-brand clients. This role blends strategic thinking with hands-on execution to maximize ROI across paid media channels, including search, social, display, and video. You will partner with creative, analytics, and client services teams to design, launch, optimize, and report on multi-channel programs that drive measurable growth.
This role requires a programmatic mindset, exceptional communication, and a bias for data-driven decision making.
Responsibility
- Lead planning, execution, and optimization of paid media campaigns across search, social, display, and video channels.
- Develop and manage multi-million-dollar budgets, ensuring efficient spend and strong ROI targets.
- Collaborate with creative and analytics teams to design compelling ad assets and measurement frameworks.
- Set clear KPIs, monitor performance, and implement data-driven optimizations to improve CPA, CTR, and ROAS.
- Coordinate with account teams to manage client expectations, reporting, and strategic roadmaps.
- Conduct A/B tests, audience segmentation, and attribution modeling to inform strategy.
- Prepare insightful client-ready reports and presentations that translate data into actionable recommendations.
Qualification
- 5+ years of digital advertising or media buying with ownership of multi-channel campaigns.
- Proven track record delivering ROAS improvements and CPA reductions.
- Strong command of Google Ads, Meta (Facebook/Instagram) ads, DV360, and programmatic platforms.
- Analytical proficiency with GA4, data visualization tools, and experimentation methodologies.
- Excellent communication, project management, and client-facing skills.
- Ability to manage budgets, forecasts, and timelines under tight deadlines.
- Bachelor’s degree in Marketing, Communications, or a related field (MBA preferred).