Job description
Join LumenEdge Media, a leading advertising agency, as our next Senior Advertising Campaign Manager in New York City. You will shape multi-channel campaigns for flagship brands, blending creativity with rigorous data-driven optimization.
In this role, you’ll own strategy, execution, and measurement across digital, social, programmatic, and traditional media. You’ll collaborate with creative, analytics, and client teams to deliver measurable impact and elevate brand storytelling.
We offer a competitive compensation package, flexible benefits, and a clear path to leadership within a fast-growing agency.
Responsibility
- Lead end-to-end advertising campaigns across digital, social, programmatic, and traditional media.
- Develop data-driven strategies, set KPIs, and optimize performance to maximize ROI.
- Collaborate with creative, analytics, and client teams to deliver compelling narratives and assets.
- Manage media planning, budget allocation, and bidding strategies to achieve goals.
- Forecast, track, and present campaign performance to stakeholders with clear insights.
- Oversee vendor and partner relationships, negotiating media buys and contracts.
- Ensure brand consistency, regulatory compliance, and high creative standards across channels.
Qualification
- Bachelor's degree in Marketing, Communications, or a related field.
- 5+ years of experience in advertising campaign management, media planning, or digital marketing.
- Proven ability to plan, execute, and optimize multi-channel campaigns with demonstrable ROI.
- Strong analytics skills and proficiency with attribution modeling and data visualization tools (GA4, Looker, Tableau).
- Expertise with ad tech platforms (Google Ads, DV360, Meta Ads Manager) and programmatic buying.
- Excellent verbal and written communication, client management, and cross-functional collaboration.
- Ability to manage multiple campaigns and priorities in a fast-paced environment.
- Leadership mindset with a collaborative approach and a passion for brand storytelling.