Job description
NovaPulse Advertising is seeking a results-driven Senior Advertising Campaign Manager to lead high-impact campaigns for national brands. Based in NYC, you will collaborate with creative, media, and analytics teams to design, execute, and optimize multi-channel programs that drive demand and elevate brand perception.
As a key member of our growth team, you will transform briefs into scalable campaigns, manage relationships with partners, and ensure alignment with business goals.
Responsibility
- Lead end-to-end planning, execution, and optimization of multi-channel campaigns across digital, social, programmatic, TV, radio, and print.
- Translate business goals into compelling creative briefs and media strategies, ensuring alignment with brand voice and performance targets.
- Manage media budgets, negotiate with vendors and publishers, and optimize delivery to maximize ROAS.
- Collaborate with creative, analytics, and product teams to test, measure, and scale campaigns using data-driven insights.
- Establish performance dashboards, report on KPIs, and provide actionable recommendations to senior leadership.
- Oversee trafficking, QA, and compliance across campaigns to ensure brand safety and policy adherence.
- Lead cross-functional teams and mentor junior planners to build a high-performance advertising function.
- Stay ahead of industry trends, test new platforms, and drive innovation in targeting and attribution.
Qualification
- BA/BS degree in Marketing, Business, Communications or related field; or equivalent practical experience.
- 5+ years in advertising / digital marketing with proven track record of building successful campaigns.
- Deep knowledge of media planning, programmatic buying, social advertising, search, and display.
- Strong analytical skills; proficient in data visualization and attribution modeling; experience with Google Analytics 4, DV360, Meta Ads, LinkedIn Ads.
- Excellent project management, strategic thinking, and stakeholder management; ability to manage multiple campaigns and deadlines.
- Exceptional communication and presentation skills; ability to translate data into compelling narratives for clients and internal teams.
- Experience managing budgets and providing cost optimization recommendations.
- Collaborative, proactive, and results-oriented with a growth mindset.