Job description
Join NovaEdge Advertising, a fast-growing, data-driven agency delivering premium campaigns for top brands. We're seeking a Senior Advertising Specialist to lead multi-channel initiatives and drive measurable outcomes for our clients.
As a key member of our team, you'll blend strategic thinking with hands-on execution across digital and traditional media, crafting compelling narratives and optimizing performance in real-time.
Responsibility
- Lead the development and execution of integrated advertising campaigns across digital, social, search, display, and traditional media channels.
- Collaborate with media planners, creative teams, and clients to define objectives, KPIs, budgets, and timelines.
- Manage media buying, bidding, targeting, and optimization to maximize ROI.
- Analyze campaign performance, generate insights, and present clear recommendations to clients.
- Monitor industry trends, testing strategies, and implement A/B tests to improve creatives and landing pages.
- Ensure compliance, brand consistency, and high-quality reporting.
- Mentor junior staff and contribute to a collaborative agency culture.
Qualification
- Bachelor's degree in Marketing, Advertising, Communications, or related field.
- 5+ years of experience in advertising, media planning/buying, or digital marketing with a proven ROI track record.
- Expertise in Google Ads, Meta Ads, DV360, and other programmatic platforms.
- Strong analytical skills with proficiency in GA4, Google Analytics, Ads data, and Excel/ Sheets.
- Excellent communication, client-facing, and presentation skills.
- Ability to manage budgets, timelines, and deliver results in a fast-paced agency environment.
- Knowledge of privacy regulations and brand safety best practices.