Job description
Join NovaCart, a fast-growing e-commerce brand, as a Senior E-commerce Manager based in Austin, TX. You will shape the end-to-end online shopping experience, drive revenue, and lead cross-functional initiatives across marketing, product, and logistics.
We offer a premium, growth-focused environment with competitive compensation, comprehensive benefits, and opportunities for advancement.
Responsibility
- Lead development and execution of a comprehensive e-commerce strategy across platforms (Shopify, Shopify Plus, Magento) and marketplaces.
- Own funnel optimization, CRO experiments, personalization, and pricing strategies to maximize AOV and conversion rate.
- Oversee catalog management, product content, pricing, promotions, and merchandising for a seamless shopper experience.
- Collaborate with Marketing, Product, Logistics, and Customer Success teams to align campaigns and operations.
- Define and track KPIs such as revenue, CAC, LTV, ROAS, conversion rate, and cart abandonment to drive continuous improvement.
- Lead onsite SEO, content strategy, and onsite search optimization to improve organic visibility and site performance.
- Manage vendor relationships, forecasting, and budget allocation for e-commerce initiatives.
Qualification
- 5+ years of e-commerce, growth marketing, or digital commerce with a proven track record of driving revenue.
- Hands-on experience with Shopify or Magento platforms; Shopify Plus is a plus.
- Strong analytics and data-driven decision making using GA4, GA3, or similar tools; proficiency in Excel/Sheets and data visualization.
- Excellent cross-functional leadership and project management with the ability to influence stakeholders at all levels.
- Strong written and verbal communication in English; ability to craft compelling product narratives and marketing copy.
- Experience with SEO, SEM, paid social, email, and affiliate marketing; sound budgeting and ROI focus.
- Bachelor's degree in Marketing, Business, or a related field; advanced degree is a plus.