Job description
Join LuxeWeave, a premium fashion house known for modern silhouettes and sustainable fabrics. We are seeking a Senior Fashion Brand Marketing Manager to lead audience-first storytelling across channels, elevate product launches, and drive growth in a competitive market.
In this role you will partner with creative, product and ecommerce teams to craft compelling campaigns that resonate with a global clientele while maintaining brand integrity and luxury standards.
Responsibility
- Develop and execute a comprehensive fashion marketing strategy aligned with brand goals and seasonal calendars.
- Lead creative brief development and cross functional collaboration for campaigns, launches and events.
- Drive content marketing, including product storytelling, editorial features and social media activations.
- Oversee SEO and on site merchandising to maximize organic reach and conversion.
- Manage influencer partnerships, PR and press outreach to amplify brand visibility.
- Measure performance with dashboards and actionable insights, iterating based on data.
- Mentor a growing marketing team and coordinate with product, design and ecommerce partners.
Qualification
- 5 plus years in fashion marketing or brand management with a track record of successful campaigns.
- Strong understanding of luxury fashion branding and consumer psychology.
- Proven ability to craft compelling narratives across social, web and PR channels.
- Data driven with experience using analytics tools and SEO best practices.
- Excellent project management, cross functional collaboration and vendor management skills.
- Bachelor degree in Marketing, Communications or related field; MBA is a plus.