Job description
Luminare Couture, a premium fashion house known for elevated tailoring and modern silhouettes, invites an experienced Marketing Leader to join our NYC studio. This role blends strategic brand storytelling with hands-on campaign execution, driving growth across luxury retail, e-commerce, and wholesale channels.
As the Senior Fashion Marketing Manager, you will champion the brand voice, shape go-to-market plans, and partner with design, product, and digital teams to bring seasonal visions to life. You thrive in a fast paced environment, balance creative instincts with analytics, and inspire a team to deliver standout campaigns that resonate with a discerning global audience.
Responsibility
- Develop and execute integrated fashion marketing campaigns across digital, print, events, and retail experiences.
- Grow brand equity by shaping messaging, storytelling, and visual identity across all channels.
- Lead cross functional collaboration with product, design, e commerce, and creative teams to ensure cohesive launches.
- Own the annual marketing calendar and budget, with rigorous tracking of performance and ROI.
- Oversee influencer partnerships, PR initiatives, and media relationships to maximize reach and relevance.
- Analyze consumer insights and market trends to inform product strategy and merchandising decisions.
- Mentor and develop junior marketers, fostering a culture of accountability and high performance.
Qualification
- Bachelor's degree in Marketing, Fashion, Business or a related field.
- Minimum 5 years of fashion marketing experience, with a track record of successful luxury or premium brand campaigns.
- Proven ability to design data driven marketing strategies that deliver measurable business results.
- Expertise across digital channels including social media, email, paid media, and content marketing.
- Strong project management, communication, and leadership skills; comfortable working in a fast paced, matrix organization.
- Fluency in English; knowledge of the NYC fashion scene and wholesale channels is a plus.
- Strategic thinker with a hands on approach and a passion for fashion storytelling.