Job description
Join Pinnacle Sports Group, a leading innovator in professional sports marketing, based in New York City. We partner with leagues, clubs, and brands to deliver high-impact sponsorships and fan experiences. This role combines strategic leadership with hands-on execution to drive revenue, fan engagement, and brand equity across multiple properties.
As Senior Sports Marketing Manager, you will shape the portfolio of partnerships, oversee activations, and collaborate with cross-functional teams to deliver measurable results.
Responsibility
- Develop and execute integrated marketing campaigns to increase fan engagement and sponsorship revenue across multiple properties.
- Lead sponsorship activation and property rights management, ensuring on-brand, ROI-driven activations.
- Collaborate with digital, events, media, and analytics teams to deliver multi-channel campaigns that optimize reach and conversion.
- Manage budgets, forecasting, and performance dashboards with clear KPIs and actionable insights.
- Cultivate relationships with sponsors, leagues, clubs, and partners; negotiate contracts and renewals to maximize value.
- Plan and execute experiential activations at live events, including fan experiences, hospitality, and digital integrations.
- Monitor market trends and competitive landscape to inform strategy and identify new opportunities.
Qualification
- Bachelor's degree in Marketing, Business, or related field; MBA preferred.
- 5+ years of experience in sports marketing, sponsorship, or brand partnerships.
- Proven track record of driving revenue through sponsorships and campaigns in professional sports environments.
- Strong negotiation, communication, and relationship-building skills with internal and external stakeholders.
- Experience with data-driven marketing, analytics, and ROI measurement; proficient in marketing tech stack and CRM.
- Excellent project management and cross-functional collaboration abilities, with the capacity to lead multiple initiatives simultaneously.
- Proficiency with social, digital, and experiential marketing channels; ability to translate data into actionable strategies.