Job description
Join Lumen Trails Travel, a premium tourism company delivering unforgettable experiences across Europe. We are seeking a results-driven Tourism Marketing Specialist to lead destination campaigns in Barcelona and beyond. In this role, you will collaborate with product, sales, and content teams to craft compelling narratives, optimize performance across channels, and elevate guest experiences through immersive itineraries and partnerships. What you’ll love about this role:
- Creative autonomy in shaping destination stories and campaigns.
- Collaborative, energetic team focused on quality and impact.
- Competitive compensation, career growth, and travel opportunities.
Responsibility
- Develop and execute multi-channel tourism marketing campaigns to boost bookings in Barcelona and key destinations.
- Collaborate with product, sales, and content teams to craft compelling travel experiences and itineraries.
- Optimize campaigns using SEO, PPC, social, email, and partnerships; measure performance and report ROI.
- Manage content calendar and coordinate assets (photos, videos, blogs) for campaigns.
- Build relationships with local partners, hotels, DMOs, and influencers for co-marketing.
- Analyze traveler trends and feedback; implement improvements to guest journeys.
- Plan and lead events and activations (fairs, travel expos) to generate leads.
Qualification
- Bachelor's degree in Marketing, Tourism, Business, or related field.
- 3+ years in tourism marketing, travel, hospitality, or related sectors.
- Strong understanding of digital marketing channels and analytics (GA4, SEO, SEM, social).
- Excellent written and verbal communication in English; knowledge of Spanish or Catalan is a plus.
- Proven project management and cross-functional collaboration skills.
- Ability to travel up to 15% and adapt to flexible schedules.
- Proficiency in marketing tools (HubSpot, Google Ads, Meta Business Manager) and CMS.